Four Tips to Attract Senior Customers

Senior business is booming. Tap into this huge (and growing) customer pool with some targeted marketing techniques.

The Buying Power of Senior Women in Fashion and Beauty

Women over the age of fifty-five are one of the largest consumer groups, particularly of beauty care products. These senior women are known for their affluence, proactive health habits and attention to product research.

Increase Success With a Weekly Review

By David Allen

In David Allen's book Getting Things Done, this organizational guru encourages weekly reviews as a way to stay on track, stay in control, and ease the management stress in your life. He says that everything that might potentially require action must be reviewed on a frequent enough basis to keep your mind from taking back the job of remembering and reminding.

Seniors and the Health and Fitness Market

It's natural that seniors would want to continue to be active into retirement and beyond. And, with fewer demands on their time, many are able to put more attention on their health and wellness as well as explore new types of fitness activities and programs

Why Seniors Choose Retirement Housing

By Lyndsee Rothenburg

More and more seniors are choosing to move into retirement communities
or apartment style housing. There are a number of reasons this has become the choice of the 50 plus crowd.

Why Seniors Buy Aging in Place Products and Services

Most seniors want to stay in their homes for the rest of their lives. This "stay at home" approach is also known as "Aging in Place."

Why and How Today's Seniors Buy Real Estate

By Marte Cliff

Seniors have changed. While a few may still follow the old pattern, for the most part, today's older set doesn't want to retire to a box. They have no intention of spending their days watching TV and going to doctor's appointments.

Marketing to Seniors - What Doesn't Work

Many marketers don't understand how to connect with today's seniors, and they're making some expensive mistakes. To effectively reach this audience you have to understand what does (and doesn't) motivate them.

You've Got to Stick With It

By Rodney Gainous, Jr.

So you want to be a business owner? Do you really know what you're getting yourself into? I really hope you do because I believe that there are too many people sitting on their skills and talents and aren't using them to build businesses

Magazines are Business Builders

Advertising in a magazine gives your brand, your product, the benefit of all the strengths that already exist in that magazine.

36 Ideas For More Profitable Print Ads

Your print advertising should do more than just bring you customers. Your print ads should bring you more profitable customers and make your company stronger, faster, smarter, and better able to compete.

Create a System and Produce a Profit

What happens if you try to build a house on a weak foundation? The house eventually cracks or caves in. That's why before you can build a big house, you must build a solid foundation. The business equivalent to building a solid foundation is called "CREATING A SYSTEM."

Comments from Exhibitors at 55 Plus Active Living Celebration 2010!

Read what this year's exhibitors had to say about their experience participating the the 55+ Active Living Celebration.

The Power of Decision

One of the most important decisions you can make to ensure your long-term happiness is to decide to use whatever life gives you in the moment.

New Online Senior Housing Directory Offers Marketing Opportunities